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Safia Minney MBE FRSA , is a British social entrepreneur and author. She is the founder of People Tree and former Global CEO of 24 years, a pioneering sustainable and Fair Trade fashion label with a mission to provide customers with Fair Trade lifestyle clothing, lifestyle accessories and organic and Fair Trade foods in Japan and Europe. She is also a well noted spokesperson and campaigner on Fair Trade and ethical fashion. She initiated World Fair Trade Day in 1999 which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year. Additionally, she co-wrote the book, Naked Fashion, The Sustainable Fashion Revolution and Slow Fashion, Aesthetics Meets Ethics and Slave to Fashion published by New Internationalist.